The thing most easily forgotten.(salesmanship in bank marketing)

The most important thing is the thing most easily forgotten.

- Brian Eno

Observation from Oblique Strategies

You've seen that lead-in quotation before. I find myself using it a lot, probably because it's one of the few things that's absolutely true - as opposed to being a frequent or contextual truism. Its reappearance here is both a gauge of my peevishness as a pundit and a nod to the unintended-but-significant pressure that the good database tools paradoxically exert on bank marketing and sales.

It seems that for months I hammer away at the need for marketers to get over their techno-phobia and technolust, and start using technology as …